Marketing Manager, MSNBC Job in New York, NY 10095
Title :
Marketing Manager, MSNBC
Company :
General Electric
Location :
New York, NY 10095
Date Acquired :
7/29/2010 3:23:30 AM
Job Number 1240693
Business NBC Universal
Business Segment NBC Universal - Staff
About Us NBC Universal is one of the world's leading media and entertainment companies. We develop, produce and market entertainment, news and information to a global market. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.
Posted Position Title Marketing Manager, MSNBC
Career Level Experienced
Function Marketing
Function Segment Advertising and Brand Marketing
Location United States
U.S. State, China or Canada Provinces New York
City New York
Postal Code 10019-6908
Relocation Expenses None
Role Summary/Purpose This position would assist a Marketing Director and will help to market and increase sales at MSNBC. Individual must have the ability to interface with internal constituencies (sales, management, research, programming) in order to secure requisite input/approvals for business opportunities. Individual must also have the ability to interface with external customers (advertisers, agencies) and translate the needs of the target brand into sellable programs that generate revenue for NBC Univer
Essential Responsibilities
* Development of new and innovative sales opportunities and customized daypart sales presentations
* Interface with sales personnel and translate their needs into marketing materials
* Analyze and run SMRB/MRI information to develop sales stories/daypart positionings
* Analyze competitive spending patterns
* Analyze product categories to develop opportunities for NBC
* Write company overviews for sales group
* Development of all Marketing collateral materials to position NBC Universal dayparts/networks to Agencies and Advertisers (sales videos, program one sheets, ratings highlights, flash emails, print creative and NBCMarketplace.com)
* Execution of promotional programs
* Represent NBC Universal Marketing on client calls with Account Executives
* Supervision of Marketing Analyst, Associate or Assistant
* Work closely with MSNBC consumer marketing/consumer insights team to generate revenue opportunities for MSNBC
* Oversee and manage daypart budget
Qualifications/Requirements Basic Qualifications:
* Minimum 5 years of experience at an agency, media company, sales organization or in research, where the individual was responsible for presentation, creative and promotion development
* Bachelor's Degree
* Thorough knowledge of brand and media marketing, the sales process and media in general
* Understanding of and ability to analyze Nielsen data/other Research tools (CMR, MRI, etc)
* Ability to generate ideas and new concepts/positionings as it relates to the sales product
* Strong Computer program knowledge (Word, PowerPoint, Excel, etc) and presentation proficiencies.
Eligibility Requirements:
* Interested candidates must submit a resume/CV through nbcunicareers.com to be considered (note job#: 1240693).
* Willingness to travel and work overtime, and on weekends with short notice.
* Must be willing to work in New York, NY.
* Must be willing to take drug test and submit to a background investigation.
* Must have unrestricted work authorization to work in the United States.
* Must be 18 years or older.
Additional Eligibility Qualifications GE will only employ those who are legally authorized to work. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
Desired Characteristics
* Strong organizational skills ability to manage multiple projects simultaneously
* Strong written and oral communication skills ability to communicate clearly and effectively and analyze data to develop strong selling story/distinct positioning
* Creative thinking
* Ability to manage multiple projects simultaneously
* Ability to solve problems
* Understanding of the promotion development and execution process and experience executing promotions.
* Strong interpersonal and management skills - ability to lead team and interact with internal and external clients
Business NBC Universal
Business Segment NBC Universal - Staff
About Us NBC Universal is one of the world's leading media and entertainment companies. We develop, produce and market entertainment, news and information to a global market. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.
Posted Position Title Marketing Manager, MSNBC
Career Level Experienced
Function Marketing
Function Segment Advertising and Brand Marketing
Location United States
U.S. State, China or Canada Provinces New York
City New York
Postal Code 10019-6908
Relocation Expenses None
Role Summary/Purpose This position would assist a Marketing Director and will help to market and increase sales at MSNBC. Individual must have the ability to interface with internal constituencies (sales, management, research, programming) in order to secure requisite input/approvals for business opportunities. Individual must also have the ability to interface with external customers (advertisers, agencies) and translate the needs of the target brand into sellable programs that generate revenue for NBC Univer
Essential Responsibilities
* Development of new and innovative sales opportunities and customized daypart sales presentations
* Interface with sales personnel and translate their needs into marketing materials
* Analyze and run SMRB/MRI information to develop sales stories/daypart positionings
* Analyze competitive spending patterns
* Analyze product categories to develop opportunities for NBC
* Write company overviews for sales group
* Development of all Marketing collateral materials to position NBC Universal dayparts/networks to Agencies and Advertisers (sales videos, program one sheets, ratings highlights, flash emails, print creative and NBCMarketplace.com)
* Execution of promotional programs
* Represent NBC Universal Marketing on client calls with Account Executives
* Supervision of Marketing Analyst, Associate or Assistant
* Work closely with MSNBC consumer marketing/consumer insights team to generate revenue opportunities for MSNBC
* Oversee and manage daypart budget
Qualifications/Requirements Basic Qualifications:
* Minimum 5 years of experience at an agency, media company, sales organization or in research, where the individual was responsible for presentation, creative and promotion development
* Bachelor's Degree
* Thorough knowledge of brand and media marketing, the sales process and media in general
* Understanding of and ability to analyze Nielsen data/other Research tools (CMR, MRI, etc)
* Ability to generate ideas and new concepts/positionings as it relates to the sales product
* Strong Computer program knowledge (Word, PowerPoint, Excel, etc) and presentation proficiencies.
Eligibility Requirements:
* Interested candidates must submit a resume/CV through nbcunicareers.com to be considered (note job#: 1240693).
* Willingness to travel and work overtime, and on weekends with short notice.
* Must be willing to work in New York, NY.
* Must be willing to take drug test and submit to a background investigation.
* Must have unrestricted work authorization to work in the United States.
* Must be 18 years or older.
Additional Eligibility Qualifications GE will only employ those who are legally authorized to work. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
Desired Characteristics
* Strong organizational skills ability to manage multiple projects simultaneously
* Strong written and oral communication skills ability to communicate clearly and effectively and analyze data to develop strong selling story/distinct positioning
* Creative thinking
* Ability to manage multiple projects simultaneously
* Ability to solve problems
* Understanding of the promotion development and execution process and experience executing promotions.
* Strong interpersonal and management skills - ability to lead team and interact with internal and external clients
