Job Number 1126603
Business GE Technology Infrastructure
Business Segment Technology Infrastructure - Healthcare
Posted Position Title eHealth Solutions Market Research Leader
Career Level Experienced
Function Marketing
Function Segment Research and Analytics
Location Japan
City Hino
Postal Code 191-8503
Relocation Expenses None
Role Summary/Purpose The eHealth Solutions Market Research Leader will be responsible for setting the global health information exchange/eHealth strategy for regional market penetration in developing markets. Work with the local leadership and Commercial teams to define and prioritize market opportunities that advance GEHCs position in the eHealth space and partner with the GM of Product Management in providing meaningful market insights to influence the regional growth roadmap.
Essential Responsibilities Provide market insights and expertise to the regional leadership team to help set GEs eHealth market penetration strategy.
Provide a local view of eHealth market development, comprehensive of market opportunity, government initiatives, competitive intelligence, and clearly laid out recommendations on execution against market prioritization strategy.
Work with the Marketing, Clinical, and Commercial teams to prioritize global market segment requirements, perform gap analysis against the GE Healthcare eHealth and IT portfolio, and define strategic and tactical stops to best position target segments for accelerated growth.
Partner with internal and external market research analysts to gather and synthesize market forward information and package that information into an executable strategy
Deliver training to sales and indirect channels
Provide input to product features and associated pricing
Actively support the local teams in future RPF generation and deal negotiation
Partner with the Commercial, Marketing, Clinical and Regional Executive teams to customize GEHCs eHealth launch strategy into established and emerging markets.
Qualifications/Requirements A minimum of 8 years experience in a Business Development, Marketing, or Market Development in Healthcare technology
Domain knowledge in eHealth or health information connectivity platforms
Bachelors degree in technology, business administration, the financial sector, or in a healthcare related field.
Experience launching software technologies in global markets
Willingness to travel up to 60%
Desired Characteristics MBA
Seamless ability to work across cross functional teams, providing thought leadership in a collaborative environment
Experience with Mergers & Acquisitions and Joint Ventures
External focus: Understanding customer needs, marketplace dynamics, industry trends, and the eHealth competitive landscape to drive and accelerate market penetration strategy
Demonstrated experience in market research, analysis, and strategic planning
Written and Verbal fluency in the English language
Marketing experience in Software & IT
Clear Thinking the ability to simplify strategy into specific actions with clear accountability, making decisions with speed and accuracy based on best available information, and communicating priorities clearly and concisely
Unyielding Integrity. Accepting and adhering to high ethical, moral, and personal values in decisions, communications, actions, and when dealing with others