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Strategic Marketing Manager

  • GE Healthcare
  • Experienced
  • Posted 9/6/2017 9:50:01 PM
  • 2829764
  • Job Function: Marketing
  • Business Segment: Healthcare China
Location(s): China; BeiJing, ShangHai; Beijing, Shanghai


About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

Role Summary:
Define and develop elements of a strategy to address various healthcare markets, such as women’s health, Oncology, Cardiology and Neurology. Identify priorities for the GEHC businesses that will have greatest commercial potential. Coordinate strategic business and marketing activities for both new and existing products, applications and solutions.

Essential Responsibilities:
• Help to develop a strategy to address various healthcare markets, such as Women’s Health, Oncology and Neurology. This includes:
 Defining the strategy for the growth (sales and profitability)
 Obtaining the input and buy in of key stakeholders within the modalities/P&Ls
 Driving the delivery of the strategy cross-business
 Partnering with Business Development to identify new business opportunities
• Develop and maintain in-depth knowledge and understanding of trends and requirements in the defined healthcare market.
• Coordinate the ‘virtual’ cross-functional and cross-business team that will deliver on the strategic business and marketing priorities in the healthcare area.
• Help to identify the product or application profile required to meet current unmet needs and take the lead role on portfolio management. Partner with Business Development and Technology to identify and evaluate the value of new concepts and technologies from both a scientific and commercial perspective.
• Develop the business cases for lead projects (for presentation to the Portfolio Strategy board) and lead such projects through to launch. Transition to product and operational marketing post-launch.
• Assist with transformational projects in partnership with coordination with Business Development.
• Provide input to S1 on transformational and cross-business opportunities.
• Align cross-business marketing resources around healthcare market priorities and ensure we deliver common messaging and a holistic value proposition for the customer.
• Direct market research and analysis.
• Participate in the development of pricing strategies for existing and new products.


Quality Specific Goals:
1. Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
2. Complete all planned Quality & Compliance training within the defined deadlines
3. Identify and report any quality or compliance concerns and take immediate corrective action as required

Qualifications/Requirements:
1. Bachelor’s Degree in Marketing, Business Administration or related field
2. 8+ years experience in marketing, product marketing or related field
3. Excellent oral and written communications skills
4. Strong analytical and process skills

Desired Characteristics:
1. MBA or Master’s degree in Marketing, Business Administration or related field
2. Deep marketing expertise in strategy, market analysis and product commercialization
3. Healthcare product/industry acumen; considered to be an authority in the targeted health market segment
4. Leadership skills to lead teams and shape/lead growth vision and marketing strategy
5. Innovation – develop new ideas through collaboration and execute on creative ideas
6. Team oriented – ability to motivate and work well with diverse, cross-functional teams

Locations: China; BeiJing, ShangHai; Beijing, Shanghai

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.


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