Location(s): United States; California, Georgia, Massachusetts, New York, Texas; Atlanta, Boston, New York, Los Angeles, Schenectady, Houston
About Us: GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE Power is a world leader in power generation with deep domain expertise that helps customers deliver electricity from a wide spectrum of fuel sources. We are transforming the electricity industry with the digital power plant, the world’s largest & most efficient gas turbine, full balance of plant solutions and our data-leveraging software. Our innovative technologies and digital offerings help make power and water more affordable, reliable, accessible and sustainable.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: The Digital Strategist will be part of GE’s Power business Digital Customer Engagement team, which drives increased productivity, efficiency, and ultimately, delivers revenue for sales. This agile, digital-savvy team is focused on partnering with sales to help drive revenue growth and customer retention via compelling digital content and campaigns, engaging digital tools and establishing new online customer relationships.
Essential Responsibilities: As the Digital Strategist, you will:
Be responsible for supporting the growth of new internal client partnerships across GE and GE Power to deliver integrated digital experiences that enable new avenues for revenue growth and support customer loyalty
Support the creation and further development of the Digital Customer Engagement team’s new ‘agency style’ funding model, enabling additional revenue generation projects
Collaborate with the Senior Digital Marketing Manager and business partners to develop new, creative strategies to enable revenue growth via digital campaigns, including using channels such as SEM, email, social, SEO strategy, etc.
Map customers’ journeys and create campaign strategies based on business objectives, value exchange and VOC to drive sales
Leverage existing project management tools and templates to ensure on-time and on-budget campaign execution across the team
Lead the communication of success stories and learnings across business partner teams to secure additional campaign projects
Regularly report on campaign progress and results against internal and external benchmarks
Support continual digital strategy growth through external bench-marking & communication of new trends and applications to internal clients
Bachelor’s Degree in marketing or communications, or relevant area
Minimum of 3 years of experience in digital communications and customer engagement
Strong social, digital and web technology and communication delivery experience
Proven experience and ability to sell new concepts and gain client buy-in
Consultative and with budget management experience
Strong organizational skills and ability to keep self and others on task
Outstanding project management skills
Ability to proactively establish and maintain effective working team relationships with all support departments
Ability to understand and communicate complex topics clearly and accurately
Ability to work with all levels of internal and external stakeholders
Ability to work in a highly matrixed environment
Highly collaborative and team-oriented
Excellent oral / presentation and written communication skills
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Locations: United States; California, Georgia, Massachusetts, New York, Texas; Atlanta, Boston, New York, Los Angeles, Schenectady, Houston
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