About Us: GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: The Business Development Specialist generates qualified leads for sales & territory pipeline development via promotions through telephone, email & webinars. The position drives business growth by generating new client leads, identifying & qualifying prospects through generating cold calling targeted lists as well as providing telephone & email follow-up on marketing campaigns and other activities. Design & execution of customer-focused, market development initiatives to drive sales pipeline.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required..
Contribute to the execution of key components of integrated marketing programs such as campaign flow, inbound and outbound tactics and content management.
Develops and manages process to transition promotions and marketing leads to the sales pipeline effectively.
Places outbound calls to prospects for the company's software and services to generate and follow-up on leads.
Conducts discovery conversations utilizing call guides to qualify the target for one or more of the company's solutions.
Captures and manages the data in the appropriate tool and follows procedures in communicating the lead to the lead recipient.
Reviews and promotes leads based on content, accuracy and completeness.
Maintains up-to-date knowledge of the industry and competitive posture of the company.
Compiles and reports call information to provide client, prospect and competitive feedback to marketing and product development.
Performs other duties as assigned.
Bachelor's Degree in Business, Marketing, Technical Sales, or equivalent (three to five years of inside phone sales and lead generation experience in a high volume and cold call environment) or equivalent combination of education and experience.
1+ years in Inside Sales or Outside Sales
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job
Must be willing to travel
Must be willing to work out of the Research Park, Wauwatosa, WI office at least 3 days per week.
Experience working with a professional and technical target audience is required.
Understanding of a methodical sales management process is strongly preferred.
High level of motivation and a desire to work independently to achieve aggressive call and contact goals.
Ability to handle objections and relates well to users.
Exceptional communication, collaboration, and interpersonal skills to work on a consultative basis with professionals.
Experience with Databases and/or Customer Relationship Management Systems (as a user
Previous experience in high volume lead generation and qualification environments
Experience in Software Sales either Industrial or Commercial
Experience in business-to-business sales
Ability to multitask & manage high volumes of activity & demonstrate measurable results.
Proactively makes or recommends decisions based on market intelligence and business knowledge that inform commercial growth strategies; Proposes alternative business strategies as appropriate; applies data visualization to support findings and develop recommendations supported by relevant data.
Trains others to effectively use digital environments to collect market knowledge; Coaches people on how to listen, participate, and leverage influence in digital settings; Establishes a large following and expansive digital network of contacts.
Effectively manages and possesses working industry knowledge and skillset (of self or others) in assigned vertical; Utilizes industry knowledge and skillsets to support an industry relevant line of questioning and resultant problem solving definition; recommends decisions that inform commercial growth strategies.
Able to maintain a 2 – 3-year pipeline.
Able to take products, services, solutions knowledge and connect them to customers’ objectives to develop differentiated opportunities for GE; Draws upon non-traditional solutions; Constantly thinks out of the box & outside domain of expertise to develop creative solutions that meet ongoing customer needs.
Coaches and mentor’s others on how to collect, analyze, and share information about market trends and competitors to increase customer retention and attract new business; Proactively identifies trends via data analysis and makes strategic recommendations as appropriate.
Communicates the importance of understanding customer's business strategies to become an advocate for profitability on behalf of the customer - actively reviews accounts, meets with customers, observes sales force, etc.
Utilizes the customer’s feedback or current top objectives to form a comprehensive understanding of the customer’s needs; Communicates multiple reference stories or trends with supporting data; Demonstrates effective time management in preparation for conversations/ discovery process.
Routinely seeks out and uses a variety of sources of financial data to obtain relevant industry, company and customer financial data; Can use financial information to formulate insights on the customers' strategy and potential value opportunities.
Understands how customers make money and where GE can add value; Possesses basic knowledge in solution architecture and lifecycle management; Seeks confirmation (implicitly or explicitly) from customers to ensure that objectives are met; Facilitates active customer engagement.
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