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Lead Marketing & Communications Specialist - Avionics

  • GE Aviation
  • Experienced
  • Posted 1/31/2018 6:50:42 AM
  • 3050086
  • Job Function: Marketing
  • Business Segment: Aviation Sales & Marketing
Location(s): United Kingdom; Cheltenham


About Us:
At GE Aviation, we are imagination at work. Whether we’re manufacturing components for our GEnx engines or driving innovation in fuel and noise reduction, the GE Aviation teams are dedicated to turning imaginative ideas into advances in aviation that solve some of the world’s toughest problems. Join us and you’ll find yourself in a dynamic environment where our ongoing, substantial investment in research and development keeps us moving forward and looking ahead. At GE, developing people is embedded in our culture and integral to our growth. Here you’ll work collaboratively and across functions with the highest caliber talent, utilizing cutting-edge technology and processes. Whether it’s the next generation of ecomagination products or the future of aircraft engines, we’ve got the state-of-the-art resources to make those innovations a reality. If you’re passionate about aviation and looking for a career rich with challenges and unlimited opportunities for growth and advancement, then join GE in reengineering the sky through aviation innovations that will impact the globe for generations to come.

Role Summary:
In your role as Lead Marketing & Communications Specialist you will be responsible for defining, creating and distributing the key marketing messages for growth projects to both internal and external audiences. Delivering a clear communications plan is an essential part of our objective to position GE Aviation as a leader in our core technologies. Your role will be critical in achieving this objective with a range of customers, stakeholders and the internal project team.

Essential Responsibilities:

  • Delivering external communications strategy.
  • Developing core messages and channels to communicate project progress to potential customers.
  • Developing a portfolio of marketing materials to support regular external communications.
  • Working closely with external project partners to align communication activity.
  • Delivering internal communications strategy.
  • Development of internal team communication plan and executing on this plan with a schedule of regular updates.
  • Supporting technology demonstrations.
  • Identifying key internal stakeholders and developing tailored targeted messaging.
  • Delivering events to support project objectives.
  • Working with project partners to develop events, conferences to promote the project.
  • Working with the project team to support third-party involvement in collaborative initiatives.
  • Promoting the project within the framework of existing GE/external conferences and events.
  • Supporting competitor analysis and market intelligence.
  • Monitoring and collating intelligence on competitors
  • Working with Marketing and Sales to develop a clear value proposition for the technology for our customers.

    Qualifications/Requirements:

    • Bachelor's degree from an accredited university or college or equivalent knowledge and experience.


    Applications from job seekers who require sponsorship to work in the UK are welcome and will be considered alongside all other applications. However, non-EU/EEA candidates may not be appointed to a post if a suitably qualified, experienced and skilled EU/EEA candidate is available to take up the post, as the employing body is unlikely, in these circumstances, to satisfy the Resident Labour Market Test. For further information please visit the UK Border Agency website http://www.ukba.homeoffice.gov.uk/visas-immigration/working


    Baseline Personnel Security Standard (BPSS) clearance is required and must be maintained for this role. Please note that in the event that BPSS clearance cannot be obtained, you may not be eligible for the role and/or any offer of employment may be withdrawn on grounds of national security. Please see the link below for further details regarding the requirements for BPSS clearance
    https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/61212/hmg-personnel-security-controls.pdf

    Desired Characteristics:


    • Strong oral and written communication skills.
    • Able to understand complex technical projects and distil these to simple core messages.
    • Able to manage and tailor communication strategies to multiple audiences.
    • Understanding of content generation strategies.
    • Actively encourages collaboration across project team and stakeholders.
    • Able to use a wide spectrum of relevant digital communication platforms.

      Locations: United Kingdom; Cheltenham

      GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.


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