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Marketing Director

  • GE Healthcare
  • Experienced
  • Posted 1/12/2018 5:51:17 PM
  • 3045667
  • Job Function: Marketing
  • Business Segment: Healthcare Digital
Location(s): United States; California, Illinois; San Ramon, Chicago


About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
This is a newly created role within our Healthcare Analytics Marketing organization. The analytics organization is looking for a high energy and collaborative portfolio marketing manager to join their team. This person will have the perfect blend of business and technical acumen, with a self-starter mentality to work effectively in a rapidly growing analytics and artificial intelligence startup within a large corporate environment.

Essential Responsibilities:

The Global Portfolio Marketing Director is responsible for
the following:



  • Voice of customer – understand and analyze customer needs
    and buyer persona
  • Voice of sales – gather feedback on use cases, selection
    criteria and functionality required
  • Segmentation and targeting – document and communicate
    high-level business requirements for each market, service or segment
  • Value proposition – develop clear and compelling persona
    based value propositions that address customer outcomes
  • Portfolio roadmap – provide input to and coordinate
    cross-functionally to align organization; including high-level business
    requirements and prioritization criteria to cluster ideas and opportunities
    into logical product releases to the product management team
  • Go-to-market – develop GTM strategy and plan, including
    sales enablement, sales and partner activation plans for portfolio; work cross
    functionally with field marketing on execution of GTM plan
  • Content – lead and execute compelling content development
    for marketing campaigns to promote product/service portfolio
  • Sales enablement – design and deliver information, content
    and tools in a prescriptive manner that aligns to the buyer’s journey (sales
    playbook, demo, target customer lists, first call decks, etc.)
  • Story telling – demonstrated ability to generate compelling
    stories and possess the innate ability to make the complex simple
  • Benchmarking – maintain competitive fact base; including
    competitor size, successes, product offerings, positioning, price structure,
    etc.
  • Brand – Ensure all aspects of business are on brand,
    consistent, focused on customer outcomes, and employ best marketing practices
  • Project management – work with marketing, sales, technology,
    operations, communications and customer service teams to ensure product
    initiatives around new releases are launched effectively and on-time

























Qualifications/Requirements:

Basic Qualifications:



  • Bachelor’s Degree in Marketing, Business Administration or
    related field from an accredited university or college
  • A minimum of 10-12+ years of professional experience in
    strategic marketing, product marketing, portfolio or brand marketing, or
    equivalent





Eligibility Requirements:



  • Legal authorization to work in the U.S. is required. We will not sponsor individuals for
    employment visas, now or in the future, for this job
  • Any offer of employment is conditioned upon the successful
    completion of a background investigation and drug screen
  • Must be willing to travel 20-30%+
  • Must be willing to work out of an office located in Chicago,
    IL or San Ramon CA









Desired Characteristics:

  • Strong business acumen, strategic thinker and ability to
    work across business lines
  • Outstanding oral and written communications skills with a
    knack for compelling storytelling and the innate ability to make the complex
    simple
  • Strong interpersonal and leadership skills
  • Strong analytical and process skills
  • Demonstrated skills in managing multiple projects
    successfully
  • Proven analytics and artificial intelligence marketing
    expertise
  • Proven healthcare industry subject matter expertise















#DTR



Locations: United States; California, Illinois; San Ramon, Chicago

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion​ of a background investigation and drug screen.


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