Location(s): United States; California, Illinois; San Ramon, Chicago
About Us: GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: This is a newly created role within our Healthcare Analytics Marketing organization. The analytics organization is looking for a high energy and collaborative portfolio marketing manager to join their team. This person will have the perfect blend of business and technical acumen, with a self-starter mentality to work effectively in a rapidly growing analytics and artificial intelligence startup within a large corporate environment.
The Global Portfolio Marketing Director is responsible for the following:
Voice of customer – understand and analyze customer needs and buyer persona
Voice of sales – gather feedback on use cases, selection criteria and functionality required
Segmentation and targeting – document and communicate high-level business requirements for each market, service or segment
Value proposition – develop clear and compelling persona based value propositions that address customer outcomes
Portfolio roadmap – provide input to and coordinate cross-functionally to align organization; including high-level business requirements and prioritization criteria to cluster ideas and opportunities into logical product releases to the product management team
Go-to-market – develop GTM strategy and plan, including sales enablement, sales and partner activation plans for portfolio; work cross functionally with field marketing on execution of GTM plan
Content – lead and execute compelling content development for marketing campaigns to promote product/service portfolio
Sales enablement – design and deliver information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, first call decks, etc.)
Story telling – demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
Benchmarking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
Brand – Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
Project management – work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
Bachelor’s Degree in Marketing, Business Administration or related field from an accredited university or college
A minimum of 10-12+ years of professional experience in strategic marketing, product marketing, portfolio or brand marketing, or equivalent
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job
Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen
Must be willing to travel 20-30%+
Must be willing to work out of an office located in Chicago, IL or San Ramon CA
Strong business acumen, strategic thinker and ability to work across business lines
Outstanding oral and written communications skills with a knack for compelling storytelling and the innate ability to make the complex simple
Strong interpersonal and leadership skills
Strong analytical and process skills
Demonstrated skills in managing multiple projects successfully
Proven analytics and artificial intelligence marketing expertise
Proven healthcare industry subject matter expertise
Locations: United States; California, Illinois; San Ramon, Chicago
We are in the process of transitioning to an improved job application system and in the interim we are operating with two systems. Have your Job ID ready (from the email you received when you applied) to log in and check your application status.
Click the appropriate button. If you don't know your job ID, you can still check your status: use both buttons.