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Marketing Manager

  • GE Healthcare
  • Experienced
  • Posted 1/8/2018 1:49:46 AM
  • 3042702
  • Job Function: Sales
  • Business Segment: Healthcare Sustainable Solutions
Location(s): India; Bangalore


About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

Role Summary:
Responsible for working towards the go to market strategy for the newly formed Education P&L at GE Healthcare. The incumbent will be responsible for working with the sales, product and other stakeholders to understand the market demand and then validating the same with customers. The incumbent will also be responsible for promoting the education & training products both internally and externally.

Essential Responsibilities:
Responsible for market research, market analytics and competitor intelligence, industry practices ensuring GEHC develops products that meet customer’s needs and are developed with a deep understanding of the market place and the competition, including systematic, objective collection and analysis of data about a particular target market/customer, competition, and/or environment.
The job will also include
Accountable for working with internal stakeholders and guiding the content development team that will meet market requirements
Close co-operation with the sales team to identify and follow up on new business opportunities
Devised and implemented market penetration strategies, analyzing and optimizing existing marketing initiatives and spend

Qualifications/Requirements:
1. Bachelor’s Degree in Marketing, Business Administration or Statistics/Economics or equivalent
2. 5+ years’ experience in education industry
3. Excellent oral and written communications skills
4. Strong analytical and process skills

Desired Characteristics:
Preferred Qualifications:
1. Master’s degree preferred.
2. Experience closing large, complex, strategic deals.
3. Deep knowledge of GE Healthcare and the products and services offered.
4. Fluent in English language.

Locations: India; Bangalore

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.


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