Global Product Marketing Leader - Upstream BioProcessing
Posted 1/3/2018 6:50:51 PM
Business Segment: Healthcare Life Sciences
Location(s): United States; Massachusetts, Utah; Marlborough, Logan
About Us: GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
There is no other life sciences company quite like GE Healthcare Life Sciences. A $5 billion business with more than 11,000 individuals in over 100 countries, we are at work enabling a new era in medicine. For more than 60 years, GE Healthcare Life Sciences has globally supported the development and use of new therapies, helping accelerate the journey from biological understanding to clinical therapy. GE Healthcare Life Sciences works with cutting edge technology enabling and advancing the discovery, diagnosis and medical treatments of the present and the future. We are accelerating biology to cell therapy in ways no other company can.
Learn More About Careers at GE Healthcare – Life Sciences GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: The Global Product Marketing Leader will be responsible for defining, developing and delivering on GE Cell Culture BioProcess marketing strategy and activities. This includes voice of customers (VOC) gathering & marketing plan development, formulating a targeted value proposition & tailoring the geographic marketing mix.
Essential Responsibilities: The role will contribute to growth by facilitating & executing the marketing plans, new product development & current portfolio evolution. He/She will also develop qualitative & quantitative customer insights.
Participate in defining marketing strategy for upstream bioprocessing
Generate market insights through VOC feedback, monitoring industry associations activity and market research reports
Understand customers’ needs as well as values and benefits sought for the product/service offering, define global customer segmentation
Maintain information on the competitive landscape in order to strategically position the product portfolio
Identify market and adjacent opportunities, integrate competitive intelligence into marketing plan
Research, identify and develop unique digital tools/interfaces
Contribute to market forecasts and business cases for product/upgrades that are at concept stage and develop price-value map trends
Develop and deliver cell culture marketing content
Implement global segmentation strategy and support the development of global marketing plan and value proposition
Assess portfolio competitiveness and drive clear product positioning via the execution of marketing communications plans
Manage processes and programs to increase customer awareness, preference and purchase intent (e.g., lead generation campaigns)
Take ownership of R&D product application studies, collect ideas from the fields, prioritize projects, and collaborate closely with R&D to execute content (e.g. application notes)
Develop and drive launch of content for new product introductions in collaboration with product management, R&D and regional commercial and marketing teams
Align with product management, field marketing and modality teams to deliver the marketing content globally and within each region
Work with modality teams and product & field marketing to support regional product positioning, training materials, and other tools required for execution of growth objectives
Monitor metrics and operating mechanisms to ensure achievement of business objectives (e.g. lead generation programs, Customer Capability Days, etc)
Quality Specific Goals:
Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
Complete all planned Quality & Compliance training within the defined deadlines
Identify and report any quality or compliance concerns and take immediate corrective action as required
Bachelor’s Degree in Science/Engineering, Economics, Marketing, Business Administration or related field
5+ years of experience in marketing, product marketing or related field in the life sciences
Excellent oral and written communications skills
Strong analytical and process skills
Team oriented – ability to work well with diverse, cross-functional teams
Innovation – ability to develop/execute on new ideas through collaboration
Strong drive- ability to work independently and run projects in collaboration with cross-functional teams
MBA or Master’s degree in Science, Marketing, Business Administration or related field
8+ years of experience in marketing, product marketing, consulting or related field in the life sciences
Healthcare and biopharmaceutical product/industry acumen, preferably in cell culture
Marketing experience in market & customer insights, product commercialization and branding
Expertise in cell culture development/process optimization and/or upstream/downstream unit operations
Locations: United States; Massachusetts, Utah; Marlborough, Logan
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