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Product Commercialization Leader

  • GE Power
  • Experienced
  • Posted 1/10/2018 12:50:54 PM
  • 3028398
  • Job Function: Marketing
  • Business Segment: Power Industrial Solutions
Location(s): United States; Connecticut, Georgia, North Carolina; Atlanta, Cary, Plainville


About Us:
GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.


GE Power is a world leader in power generation with deep domain expertise that helps customers deliver electricity from a wide spectrum of fuel sources. We are transforming the electricity industry with the digital power plant, the world’s largest & most efficient gas turbine, full balance of plant solutions and our data-leveraging software. Our innovative technologies and digital offerings help make power and water more affordable, reliable, accessible and sustainable.



GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
The Product Commercialization Leader will be responsible for all aspects of product marketing and commercialization in the Product Solutions business unit of GE Industrial Solutions. This leader must be data-driven and assess both current and evolving market and customer needs to drive the best product design. You will also collaborate closely with product, commercial and customer excellence teams to build and execute compelling content and winning go-to-market strategies.
Essential Responsibilities:
As the Product Commercialization Leader, you will:

  • Lead and manage commercialization efforts of existing products and NPI programs, including VOC, product launches, go-to-market strategies, content, sales enablement, and digital tools
  • Define product category and assess market, customer opportunity value and content needs
  • Own all aspects of competitive intelligence for the product category (position, value-differentiators, price, portfolio SWOT, etc)
  • Collaborate with Segment and local Field Marketing teams to gather intelligence and build effective go-to-market strategies and offerings
  • Build and maintain relationships with launch partners and end-users
  • Sustain ongoing promotion and product documentation with an optimal omni-channel marketing mix
  • Develop and manage the marketing infrastructure ecosystem (budgets, suppliers, etc) maximizing effectiveness and ROI


Qualifications/Requirements:
  • Bachelor’s Degree from an accredited university or college. MBA preferred.
  • Minimum of 8 years of experience in sales, marketing and/or product management.


Desired Characteristics:
  • Advanced Degree in Engineering or Technical degree from an accredited university or college
  • An excellent understanding of Marketing and Commercial functional disciplines
  • Able to formulate business strategies in creating and implementing proven successful strategies for creating demand
  • Outstanding communication, presentation, project management skills and the proven ability to manage multiple complex initiatives in parallel
  • A personal style that is viewed as open-minded and collaborative
  • Note: Other Industrial Solutions Work Locations will be considered

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Locations: United States; Connecticut, Georgia, North Carolina; Atlanta, Cary, Plainville

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion​ of a background investigation and drug screen.


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