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Marketing Communications Manager

  • GE Healthcare
  • Experienced
  • Posted 1/2/2018 4:49:31 AM
  • 3043776
  • Job Function: Communications
  • Business Segment: Healthcare China
Location(s): China; BeiJing, ShangHai; Shanghai/Beijing

About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

Essential Responsibilities:
Along with those identified below, other duties may be assigned.
 Support marketing director to drive strategy and execution for Demand Generation, including development of lead generation programs, implementation and telemarketing/qualification, lead management process in, campaign and KPI reporting with demonstrated ROI.
 Lead/support marketing Communications campaigns to reach prospective customers, and current customers that: build brand, drive response, educate on core values, and capabilities.
 Drive campaigns through multiple electronic media, including email, website, micro- sites, social marketing, blogs, forums, RSS, and any new technology that develops. Oversee and maintain the use of web portals to strengthen information sharing, community building, and engagement internally and externally.
 Manage and maintain brand standards, templates and tools.
 Manage, develop and maintain relationships with marketing vendors.
 Support internal company communications including: GM message development, strategic consulting to leaders, peers, employee culture campaign design and execution, content and message development, platforms, tools, HR & functions focused message and content convey,

 Collaborative, supportive, team-based thinking, and ability to establish and maintain a leadership role
 Detailed Project Management experience within complex projects, and ability to be extremely focused and organized
 High level of capability and experience in delivering results in a rapidly changing and intense environment
 Up-to-date understanding of web marketing concepts, practices, programs, online marketing strategy and analytics including web administration, design, and electronic marketing tools
 Ability to craft and execute value-based messages for the market
 Knowledge of online business metrics/scorecards, campaign analysis, experimental design, segmentation solutions, modeling applications, media evaluation, forecasting and financial calculations (ROI), etc.
 Process oriented and systems thinking

 Bachelor’s degree in Business, Marketing, or related
 Minimum of five years experience
 Strong message drafting and message control skills in both Chinese and English
 Experience at Marketing communications and promotions.
 Open-minded, good team communication skill and capable to drive leadership conversation
 Fluent in Mandarin and English (written and spoken) as well as Microsoft Office tools

Locations: China; BeiJing, ShangHai; Shanghai/Beijing

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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