Baker Hughes, a GE company (NYSE:BHGE) is the world’s first and only fullstream provider of integrated oilfield products, services and digital solutions. Drawing on a storied heritage of invention, BHGE harnesses the passion and experience of its people to enhance productivity across the oil and gas value chain.
BHGE helps its customers acquire, transport and refine hydrocarbons more efficiently, productively and safely, with a smaller environmental footprint and at lower cost per barrel. Backed by the digital industrial strength of GE, the company deploys minds, machines and the cloud to break down silos and reduce waste and risk, applying breakthroughs from other industries to advance its own.
With operations in over 120 countries, the company’s global scale, local know-how and commitment to service infuse over a century of experience with the spirit of a startup – inventing smarter ways to bring energy to the world.
Follow Baker Hughes, a GE company on Twitter @BHGECo, or visit us at BHGE.com. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: The Digital Communications Leader for BHGE will support our Chief Digital Officer in driving business transformation and thought leadership positioning for BHGE in the oil and gas sector. In this critical role, s/he will help bring the digital strategy of BGHE to life, developing strategic communications plans and programs to execute on this vision.
Essential Responsibilities: Serving as a strategic counselor to the digital organization, this role sits on the Digital Leadership Team. He/she also integrates the BHGE digital strategy across the broader communications function, sitting on the BHGE Global Communications Leadership Team.
With one direct report, the successful candidate will be a proactive strategist with integrated corporate communications experience, who can lead, develop, execute and measure successful integrated communications programs that deliver business outcomes.
In the role of Digital Communications Lead, you will:
Develop clear digital and software messaging framework and align messaging across BHGE including all product companies, collaborating closely with GE Digital, Regions and GE Corporate
Develop thought leadership platforms to position BHGE’s leadership of digital transformation in the oil and gas sector
Identify and support high profile speaking opportunities for Chief Digital Officer and other BHGE digital leaders
Develop an external affairs strategy to engage key stakeholders- media, social and other influencers in the oil and gas and digital industries and serve as the Digital key media spokesperson where authorized
Create content, and creative social plans that drive customer and stakeholder engagement
Lead the planning and management of all digital events- internally led and external industry events with digital and software opportunities. Manage agencies to or outside parties in the delivery where necessary
Serve as strategic counselor and advisor to the BHGE Digital team while also coordinating with GE Corporate and GE Digital teams
Partner closely with the global communications Culture team and HR to build employee engagement programs to educate and engage employees around the BHGE digital strategy and celebrate success
Partner with the BHGE Product Marketing team in developing strategic communications plans for new product introductions and amplification of existing products / solutions
Establish metrics to measure and report on value being delivered by the position
Bachelor's Degree in Communications, Marketing, or Business from an accredited university or college
Minimum 5 years of experience in digital marketing management
Travel up to 10%+ of the time, as required
Experienced software marketing or communications professional with minimum 10 years of experience in the B2B space
Experience working with complex enterprise software applications; SaaS/PaaS experience a plus
Passion for technology and the ability to translate technology capabilities into compelling messaging and storytelling for CxO audience
Excellent people and agency management, project management and organizational skills.
Ability to effectively juggle content strategy and development that spans from highly creative to technical
Self-starter able to work successfully across complex matrix of stakeholders
Effective communicator in both verbal & written presentations
Clear-thinker, good listener, externally focused, problem-solver
Interpersonal skills with ability to embrace & drive change in a matrixed environment
Experience leading and/or direct involvement in large-scale projects and programs
Demonstrated problem solving and creative skills, ability to exercise sound judgment and make decisions based on business, market and customer trends
Demonstrated achievement & leadership in commercial and/or marketing roles
Ability to perform in a high-pressure environment juggling and executing on multiple priorities
Ability to deal with ambiguity, strategic agility, manage diversity and drive for results
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