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VP Marketing - GE Healthcare Digital

  • GE Healthcare
  • Experienced
  • Posted 1/16/2018 9:51:36 AM
  • 3040500
  • Job Function: Marketing
  • Business Segment: Healthcare Digital
Location(s): United States; Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming; Chicago, and other US cities.


About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
Leads marketing globally & is responsible for setting, communicating, & delivering a growth & marketing strategy across the global Healthcare Digital business. This includes driving strong execution around key marketing processes including NPI, commercialization, and customer retention. In addition, developing deep qualitative & quantitative insights about the needs, wants & performance of customers, identifying keys to our success, aligning strategy and execution across all geographies.

Essential Responsibilities:

  • Define and develop the global marketing plan for Healthcare
    Digital, including value proposition, positioning, segmentation, sales
    enablement, marketing mix, and aligning marketing execution across all
    geographies and market segments
  • Drive commercialization of new product and service
    introductions into the regions
  • Lead and coordinate strategic planning processes
  • Partner closely with Sales leadership to ensure alignment to
    sales pipeline objectives and build awareness, demand gen & lead generation
    campaigns to support adequate pipeline coverage
  • Publicly communicate Healthcare Digital strategy to
    customers and external stakeholders
  • Operate the necessary supporting functions to enable the
    success of Healthcare Digital marketing including Marketing communications,
    Market and competitive analysis, the development of a digital awareness
    strategy, and customer experience
  • Collaborates with Healthcare Digital leadership to identify
    strategic partnership opportunities and execute strategic alliance plans that
    help improve the company’s market position
  • Attract, manage, develop and retain world-class marketing
    talent across the P&L
  • Coordinate with GE Digital to align marketing objectives and
    partner and collaborate with other GE Healthcare P&L CMOs to identify
    points of intersection for new business and market opportunities and GTM
    actions



Qualifications/Requirements:

Basic Qualifications:

  • Bachelor’s degree in Marketing, Business Administration or
    related field, or Engineering, MBA preferred
  • A minimum of 15+ years’ experience in healthcare industry,
    with software, commerical or services marketing management roles
  • Must be able to travel up to 40% of the time

Eligibility Requirements:

  • Legal authorization to work in the U.S. is required.  We will not sponsor individuals for
    employment visas, now or in the future, for this job.
  • This position is open to all states in the US, Chicago office is a preferred location. 



Desired Characteristics:

  • Proven executive experience building & leading a
    marketing organization & managing marketing budgets
  • Demonstrated experience proactively meeting & serving
    the global Sales organization
  • Demonstrated ability to excel in a global matrix
    organization and partner with dependent teams (IT, product, global marketing,
    communications, product marketing, etc.)
  • Exceptional executive communication and presentation skills
  • Strong interpersonal skills, including creativity and
    curiosity with ability to effectively communicate and influence strategic
    direction across senior levels of the organizational matrix
  • Analytic, creative and business focused problem solver
  • Excellent organization skills; capacity to manage multiple
    priorities and tasks simultaneously
  • Ability to perform in a high-pressure environment juggling
    and executing on multiple priorities
  • Ability to hit tight deadlines and work under pressure
  • Ability to deal with ambiguity, strategic agility, manage
    diversity and drive for results
  • Ability to define business processes and work with
    organizational partners to operationalize via supporting technology
  • Ability to establish credibility and rapport with Senior
    Sales & Marketing Executives
  • Demonstrated software business acumen with experience
    marketing into senior enterprise technology buying centers (CEO, CIO, CFO, COO,
    VP of Ops, VP of IT, etc.)
  • Demonstrated experience developing campaign nurture
    strategies that methodically move buyers thru a dynamic but prescriptive online
    journey
  • Working knowledge of the commercial marketing technology
    stack (SFDC, Marketo, etc.)
  • Current on the latest trends and best practices in marketing
    & measurement
  • Understands technical and business discussions relative to
    future architecture direction aligning with business goals.
  • Understands concepts of setting and driving architecture
    direction.
  • Familiar with elements of gathering architecture
    requirements.
  • Understands architecture standards concepts to apply to
    project work.
  • Understand key cross-functional concepts that impact the
    organization; is aware of business priorities and organizational dynamics.
  • Coaches and mentors team members.
  • Participates in change initiatives by implementing new
    directions and providing appropriate information and feedback.
  • Applies values, policies, procedures and precedent to make
    timely, routine decisions of limited, clear choice.
  • Reacts open-mindedly to new perspectives or ideas. Considers
    different or unusual solutions when appropriate.
  • Resolves day-to-day issues related to strategy
    implementation. Escalates issues that impact the client and/or strategic
    initiatives.

#DTR



Locations: United States; Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming; Chicago, and other US cities.

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion​ of a background investigation and drug screen.


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