Location(s): United States; Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming; Chicago, and other US cities.
About Us: GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: Leads marketing globally & is responsible for setting, communicating, & delivering a growth & marketing strategy across the global Healthcare Digital business. This includes driving strong execution around key marketing processes including NPI, commercialization, and customer retention. In addition, developing deep qualitative & quantitative insights about the needs, wants & performance of customers, identifying keys to our success, aligning strategy and execution across all geographies.
Define and develop the global marketing plan for Healthcare Digital, including value proposition, positioning, segmentation, sales enablement, marketing mix, and aligning marketing execution across all geographies and market segments
Drive commercialization of new product and service introductions into the regions
Lead and coordinate strategic planning processes
Partner closely with Sales leadership to ensure alignment to sales pipeline objectives and build awareness, demand gen & lead generation campaigns to support adequate pipeline coverage
Publicly communicate Healthcare Digital strategy to customers and external stakeholders
Operate the necessary supporting functions to enable the success of Healthcare Digital marketing including Marketing communications, Market and competitive analysis, the development of a digital awareness strategy, and customer experience
Collaborates with Healthcare Digital leadership to identify strategic partnership opportunities and execute strategic alliance plans that help improve the company’s market position
Attract, manage, develop and retain world-class marketing talent across the P&L
Coordinate with GE Digital to align marketing objectives and partner and collaborate with other GE Healthcare P&L CMOs to identify points of intersection for new business and market opportunities and GTM actions
Bachelor’s degree in Marketing, Business Administration or related field, or Engineering, MBA preferred
A minimum of 15+ years’ experience in healthcare industry, with software, commerical or services marketing management roles
Must be able to travel up to 40% of the time
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job.
This position is open to all states in the US, Chicago office is a preferred location.
Proven executive experience building & leading a marketing organization & managing marketing budgets
Demonstrated experience proactively meeting & serving the global Sales organization
Demonstrated ability to excel in a global matrix organization and partner with dependent teams (IT, product, global marketing, communications, product marketing, etc.)
Exceptional executive communication and presentation skills
Strong interpersonal skills, including creativity and curiosity with ability to effectively communicate and influence strategic direction across senior levels of the organizational matrix
Analytic, creative and business focused problem solver
Excellent organization skills; capacity to manage multiple priorities and tasks simultaneously
Ability to perform in a high-pressure environment juggling and executing on multiple priorities
Ability to hit tight deadlines and work under pressure
Ability to deal with ambiguity, strategic agility, manage diversity and drive for results
Ability to define business processes and work with organizational partners to operationalize via supporting technology
Ability to establish credibility and rapport with Senior Sales & Marketing Executives
Demonstrated software business acumen with experience marketing into senior enterprise technology buying centers (CEO, CIO, CFO, COO, VP of Ops, VP of IT, etc.)
Demonstrated experience developing campaign nurture strategies that methodically move buyers thru a dynamic but prescriptive online journey
Working knowledge of the commercial marketing technology stack (SFDC, Marketo, etc.)
Current on the latest trends and best practices in marketing & measurement
Understands technical and business discussions relative to future architecture direction aligning with business goals.
Understands concepts of setting and driving architecture direction.
Familiar with elements of gathering architecture requirements.
Understands architecture standards concepts to apply to project work.
Understand key cross-functional concepts that impact the organization; is aware of business priorities and organizational dynamics.
Coaches and mentors team members.
Participates in change initiatives by implementing new directions and providing appropriate information and feedback.
Applies values, policies, procedures and precedent to make timely, routine decisions of limited, clear choice.
Reacts open-mindedly to new perspectives or ideas. Considers different or unusual solutions when appropriate.
Resolves day-to-day issues related to strategy implementation. Escalates issues that impact the client and/or strategic initiatives.
Locations: United States; Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming; Chicago, and other US cities.
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