About Us: GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: Creates and executes an integrated marketing plan to drive growth of orders with our channel partners across the US & Canada region. Design and implement a channel partner program with our Value-Added Resellers (VARS) & Resellers. Manage the MDF and co-op budgets used by the channel partners to train and generate demand for GE’s offering. Partner with the product marketing and field marketing to develop content and implement and measure lead generation campaigns for the channel.
Responsible for managing the Centricity Channel Partner Program
Responsible for maintaining strong relationships with the channel partner marketing managers to develop & implement joint programs, gather feedback, and communicate on a regular basis
Responsible for the channel communication operating plan and tactics to execute
Work with the channel sales team, product marketing and marketing communications to create, plan and execute integrated marketing campaigns for the channel
Create, execute and measure lead generation campaigns with the channel partners
Manage lead flow, working with Sales, Sales Operations and Marketing Operations
Manage marketing program budget
Coordinate with centralized events team to fully integrate events into the integrated marketing plan
Bachelor's Degree in Marketing or Business or related field.
Minimum 3 years of professional experience in channel and/or software marketing.
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job
Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen
Must be willing to work out of an office located in Chicago, Illinois (preferred) Boston, MA (preferred), Chicago, Illinois, Seattle, WA, Burlington, VT
Willingness to travel up to 25% of the time.
5+ years’ experience in channel marketing, within the healthcare software industry
Healthcare product/industry experience
Innovation – ability to develop/execute on new ideas through collaboration
Team oriented – ability to work well with diverse, cross-functional teams
Experience with social media
Experience with marketing automation
Excellent oral and written communications skills
Strong analytical and process skills
Budget management skills
Strong results orientation
Demonstrated ability to work cross-functionally and collaborate with multiple stakeholders
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