Business Segment: Healthcare Clinical Care Solutions
Location(s): Greece, Poland; Warsaw, Athens
About Us: GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
Role Summary: The U/S Marketing Manager provides leadership, plans, coordinates and manages all marketing elements for a geography or solutions portfolio, including VOC gathering and marketing plan development. Formulates a targeted value proposition and tailors the marketing mix for the geography. Creates a solutions portfolio marketing strategy, including new product development and current portfolio evolution.
Driving the use of market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies
Working with modality and segment leads on the allocation of promotional budget, driving the development of KPIs and tracking of spend
Collaborating with strategic marketing/other P&Ls on disease state needs & responses
Understanding customer’s clinical and economic needs, as well as values and benefits sought and prioritizing customer segments and business opportunities in conjunction with functional and modality leadership, leading to needs-based segmentation and Go To Market (GTM) plans
Developing/ contributing to regional marketing strategy, value proposition and solutions positioning
Identifying external resources/partners (including GE Corporate) to contribute to integrated customer solutions
Facilitating innovative total customer offering development to ensure customer success
Collating published evidence to support GE Healthcare’s value proposition
Responsible for Marketing sign-off for promotional materials in the geography of responsibility
Bachelor’s Degree in Marketing, Business Administration or related field
Strong experience in marketing, product marketing or related field
Ability to lead teams and shape/lead growth vision and marketing strategy
Strong influencing skills
Excellent oral and written communications skills
Strong analytical and process skills
MBA or Master’s degree in Marketing, Business Administration or related field
Very strong experience in marketing, product marketing or related field
Deep marketing expertise in market & customer insights, product commercialization and branding
Healthcare product/industry acumen
Peripheral vision to nurture creative ideas and innovation
Prior experience in a leadership role with direct reports
Innovation – develop new ideas through collaboration and execute on creative ideas
Team oriented – ability to motivate and work well with diverse, cross-functional teams
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