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Ultrasound Marketing Manager - Eastern Europe

  • GE Healthcare
  • Experienced
  • Posted 12/15/2017 9:49:34 AM
  • 3040071
  • Job Function: Marketing
  • Business Segment: Healthcare Clinical Care Solutions
Location(s): Greece, Poland; Warsaw, Athens

About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

Role Summary:
The U/S Marketing Manager provides leadership, plans, coordinates and manages all marketing elements for a geography or solutions portfolio, including VOC gathering and marketing plan development. Formulates a targeted value proposition and tailors the marketing mix for the geography. Creates a solutions portfolio marketing strategy, including new product development and current portfolio evolution.

Essential Responsibilities:
  • Driving the use of market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies
  • Working with modality and segment leads on the allocation of promotional budget, driving the development of KPIs and tracking of spend
  • Collaborating with strategic marketing/other P&Ls on disease state needs & responses
  • Understanding customer’s clinical and economic needs, as well as values and benefits sought and prioritizing customer segments and business opportunities in conjunction with functional and modality leadership, leading to needs-based segmentation and Go To Market (GTM) plans
  • Developing/ contributing to regional marketing strategy, value proposition and solutions positioning
  • Identifying external resources/partners (including GE Corporate) to contribute to integrated customer solutions
  • Facilitating innovative total customer offering development to ensure customer success
  • Collating published evidence to support GE Healthcare’s value proposition
  • Responsible for Marketing sign-off for promotional materials in the geography of responsibility

    • Bachelor’s Degree in Marketing, Business Administration or related field
    • Strong experience in marketing, product marketing or related field
    • Ability to lead teams and shape/lead growth vision and marketing strategy
    • Strong influencing skills
    • Excellent oral and written communications skills
    • Strong analytical and process skills

      Desired Characteristics:
      • MBA or Master’s degree in Marketing, Business Administration or related field
      • Very strong experience in marketing, product marketing or related field
      • Deep marketing expertise in market & customer insights, product commercialization and branding
      • Healthcare product/industry acumen
      • Peripheral vision to nurture creative ideas and innovation
      • Prior experience in a leadership role with direct reports
      • Innovation – develop new ideas through collaboration and execute on creative ideas
      • Team oriented – ability to motivate and work well with diverse, cross-functional teams

        Locations: Greece, Poland; Warsaw, Athens

        GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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