Location(s): United States; Massachusetts; Billerica
Baker Hughes, a GE company (NYSE:BHGE) is the world’s first and only fullstream provider of integrated oilfield products, services and digital solutions. Drawing on a storied heritage of invention, BHGE harnesses the passion and experience of its people to enhance productivity across the oil and gas value chain.
BHGE helps its customers acquire, transport and refine hydrocarbons more efficiently, productively and safely, with a smaller environmental footprint and at lower cost per barrel. Backed by the digital industrial strength of GE, the company deploys minds, machines and the cloud to break down silos and reduce waste and risk, applying breakthroughs from other industries to advance its own.
With operations in over 120 countries, the company’s global scale, local know-how and commitment to service infuse over a century of experience with the spirit of a startup – inventing smarter ways to bring energy to the world.
Follow Baker Hughes, a GE company on Twitter @BHGECo, or visit us at BHGE.com. GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: The Global Product Marketing Manager, Measurement & Sensing is responsible for growth and ensuring that the product strategy addresses market needs in a profitable way. Success will be determined by this individual’s ability to develop strategy, translate concepts, and implement change.
Essential Responsibilities: In the role of Product Marketing, you will:
Lead & drive awareness, demand, and revenue for new and existing products & services, working closely with sales, commercial operations, product leadership and channel partners
Develop and execute global NPI (New Product Introduction) launches & on-going go-to-market plans for specific product lines including value proposition development, positioning, messaging, and commercial activation (partnering with the product management, sales, and communications functional teams)
Partner with product management and other functions to provide strategic direction for the growth of specific product lines within Measurement & Sensing
Provide market intelligence, competitive intelligence, customer intelligence & data analytics, and value proposition development to support marketing, product management, & technology functions and key investment decisions
Partner with Product General Managers & Regional Sales Leaders to develop strategy planning, NPI (New Product Introduction) roadmap, and risk mitigation plan
Work with product management to guide the creation of new products, services, and commercial models for target markets, verticals, applications, and customers
Identify, understand, and validate customer value and prioritize customer CTQs through market research, analysis, and extensive voice of the customer
Develop value propositions based on customer needs / challenges and market opportunities, and understand entitlement per industry segment and application
Provide market intelligence and crucial inputs to the product leadership for product development and platform strategies
Support 3-year Growth Playbook & annual operating plan with a sound business strategy
Bachelor’s Degree in Engineering, Science, or Business from an accredited college or university
Minimum 5 years industrial and/or commercial experience including 5 years of experience in a leadership roles in marketing, product management, and/or sales
Master's Degree in Business Administration (MBA) or Marketing from an accredited college or university or equivalent knowledge and experience
Technically competent with expert knowledge in energy markets; oil & gas, power generation, and general industrial knowledge strongly desired; with instrumentation, automation industry distinctive advantage
Proven experience working in International/Global matrix organizations and markets
Knowledge of customer interface and negotiations
Strong selling / account management skills
Proven ability to achieve sales and customer satisfaction objectives
Deep domain knowledge in marketing theory desired, especially market research and / or segmentation, with an ability to apply theory to practice
Strong influencing skills to reach across P&L and functional leadership, sales channels and customers at all levels
Ability to make decisions with ambiguous information
Business Development skills and an entrepreneurial spirit
Knowledge of customer interface and negotiations
Green or Black Belt Six Sigma Certification is preferred (GE employees only)
Strong oral and written communication skills
Locations: United States; Massachusetts; Billerica
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