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Marketing Program Manager

  • Current & GE Lighting
  • Experienced
  • Posted 12/4/2017 5:51:06 PM
  • 3035724
  • Job Function: Communications
  • Business Segment: Current & Lighting Current Powered by GE
Location(s): United States; Ohio; East Cleveland


About Us:

Current is a first-of-its-kind energy company designed to meet the unique needs of a wide range of Commercial & Industrial, municipal and utility customers. It brings together capabilities including LED lighting and Solar technologies, along with new financing and software solutions to offer integrated energy solutions aimed at delivering increased reliability, efficiency and profitability.

Join us and you’ll find yourself in a dynamic atmosphere working with the most talented people in the industry in an open, developmental environment with abundant opportunities to learn, grow and advance within the organization.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
Own strategy through execution of lead nurture programs and discrete email campaigns centered on personas within the B2B buyer’s journey through the marketing automation platform, Marketo. Serve as the project manager for demand generation programs, acting as point of contact for campaign playmakers.

Essential Responsibilities:

In addition you will :


  • Project manage demand generation execution and serve as central point of contact with campaign playmakers

  • Manage and execute all nurture programs and discrete email campaigns to support events, new product introductions and the like, collaborating with content strategist for messaging

  • Operate live webinar platform supporting virtual events

  • Drive high quality leads to the sales team, focused on target accounts

  • Ensure all leads are tracked, scored and routed properly through the lead lifecycle

  • Use Marketo and Salesforce at an advanced level, building lists, reports and workflows within the systems
    • Example: Deploy customizable emails for deployment via Salesforce.com / Marketo Sales Insight

  • Measure, analyze and report results and insights to campaign owners

  • Understand market segmentation, account-based and persona-based marketing

  • Manage A / B testing program for emails and landing pages, monitoring results and fine tuning campaigns

  • Develop and maintain best practices, including performance metrics and KPIs for overall program performance


  • Qualifications/Requirements:

  • Bachelor’s degree in Marketing or related field from an accredited university or college
  • Minimum of 3 Years of experience with B2B demand / lead generation campaign management
  • Minimum of 3 Years of experience using Marketo and Salesforce or similar technologies at a super-user level

    Desired Characteristics:

  • Super-user proficiency with Marketo
  • Advanced knowledge of Salesforce
  • Proven track record of creating demand / lead generation campaigns and reporting on KPIs
  • Strong project management skills
  • Intermediate knowledge in Microsoft Office products including Outlook, Word, Excel, PowerPoint, Publisher
  • Collaborative mindset with ability to perform in fast-paced environment

    GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.



    Locations: United States; Ohio; East Cleveland

    GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

    GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion​ of a background investigation and drug screen.


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