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  • GE Healthcare
  • Experienced
  • Posted 12/8/2017 1:49:08 AM
  • 3031393
  • Job Function: Marketing
  • Business Segment: Healthcare Digital
Location(s): Japan; Hino

About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

Role Summary:
Regional Product Marketing develops a regional product/portfolio strategy including product
positioning, market segmentation, competitive intelligence and targeting and installed base

Essential Responsibilities:
This position is responsible for generating growth for GE’s Imaging IT and Cloud collaboration
applications and their associated services in the Japan region through demand creation and funnel
acceleration in partnership with regional Marketing; and supporting future product planning by
identifying market trends, relevant buying centers and personas, and customer needs. Provides
regional input to the product / solutions roadmap.
•Collecting win/loss & in-depth competitive insight on product portfolios at regional level; feedback
to global product; recommend and develop marketing programs to adjust product positioning and
improve win rate.
•Collaborating with commercial leadership and global marketing to develop the region market and
orders forecast.
•Ensuring regional marketing plans & execution are aligned with global marketing plan (value
proposition, positioning, marketing mix, etc.) to grow orders and share.
•Develop and continuously validate pricing plans for the responsible solutions and services.
•Providing region input to business cases for products/upgrades that are at concept stage, work
with Global Product Marketing to develop, test and prototype new product ideas
•Employing clinical and industry trend analysis, and market share and competitive analysis
relevant to a product / portfolio.
•Serve as a central source of intelligence and thought leader to represent GE’s credibility in
relation to national healthcare policy, reimbursement schemes, and fields of new innovations (not
limited to responsible product lines).
•Conducting in-depth research to define customer problem statement, success metrics, clinical
and economic needs, buying cycles, and personas (to support development of global MRD).
•Validating global value proposition and messaging and adapt for regional use.
•Prioritizing and mapping global customer segments and work with Revenue Marketing on
demand creation activities to achieve NPI and business objectives.
•Developing and supporting product-specific KOL’s and advisory boards.
•Developing regional thought leadership and advertising and promotion strategy in support of
demand creation and funnel acceleration activities.
•Adapting global marketing assets (including sales tools) to ensure that the region commercial
organization has the right tools to position and sell product configurations / portfolio effectively.
•Training direct / indirect sales channels.
•Identifying and establishing reference and show sites.
•Developing programs to gather regional evidence of customer success, early adopters, show
sites, and clinical evidence where appropriate
•Providing commercial teams product knowledge in product use, differentiation, positioning and
•Participate and lead Imaging IT and Cloud Collaboration presence at key regional conferences
and customer events with content for thought leadership and awareness including key value
propositions, go-to-market collaterals, sales training, and demonstration strategies.
•Create marketing that connects the clinical, financial and workflow improvements from GE’s
solutions to our customers’ long-term success
•Provide thought leadership within the GE Healthcare organization on the value that clinical IT
systems brings to the broader GE organization

Quality Specific Goals:
1.Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality
Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job
2.Complete all planned Quality & Compliance training within the defined deadlines
3.Identify and report any quality or compliance concerns and take immediate corrective action as
4.Responsible for ensuring legal and regulatory approval of all marketing communications prior to
external release
1.Bachelor’s Degree in Marketing, Business Administration or related field
2.Minimum 8+ years’ experience in marketing, product marketing or related field
3.Leadership skills to lead teams and shape/lead growth vision and marketing strategy
4.Networking and influencing skills – ability to motivate and work well with diverse, cross-functional
teams to drive alignment across GE businesses
5.Clinical IT and Radiology workflow experience
6.Excellent oral and written communications skills, both in Japanese and in English
7.Ability to motivate and lead a team of direct and indirect reports
8.Strong analytical and process skills

Desired Characteristics:
Preferred Qualifications:
1.MBA or Master’s degree in Marketing, Business Administration or related field
2.10+ years’ experience in marketing, product marketing or related field
3.Deep marketing expertise in market & customer insights, product commercialization and
4.Healthcare product/industry acumen
5.Segment experience (where applicable)
6.Innovation – develop new ideas through collaboration and execute on creative ideas

Locations: Japan; Hino

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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