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VP, Product and Industry Marketing

  • GE Digital
  • Experienced
  • Posted 12/11/2017 8:48:57 PM
  • 3028590
  • Job Function: Marketing
  • Business Segment: Digital Product & Marketing
Location(s): United States; California; San Ramon


About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
The VP of Product and Industry Marketing, will be a thought leader responsible for developing the software marketing strategy for GE’s IIOT business. The leader will be responsible for driving the Product and Industry marketing teams across Apps and Platform, as well as the Customer Experience Program.

Essential Responsibilities:
The leader will be accountable for developing the portfolio packing strategy, offerings and overall positioning of our core products, as well as nurture our customer advisory board and experience with our foundry customer sites. In addition, will need to help drive and articulate the strategy, commercialization, value proposition, vision, new/innovative product offerings and marketing road-map across.

As our new VP of Product and Industry Marketing you will:

  • Partner with the Product and Marketing Officer, as well as the business unit product teams and industry CMO’s and other senior leaders to drive the positioning of our overall solutions.
  • Define, drive and execute marketing strategies to support the business’s overall strategies and objectives, by product line; Apps, Platform and Ecosystem.
  • Drive and lead from a marketing perspective the transition to higher growth solutions such that are vertically oriented of which are AI driven.
  • Work with the Portfolio team to determine the bundling, packaging and pricing strategy that effective leads customers on a journey with our application and platform components.
  • Drive thought leadership and marketing efforts to position GE Digital as the leader in the IIOT space.
  • Lead the Customer Experience strategy and customer advisory board programs across our WW and regional centers.
  • Accountable for driving the marketing plan and budget and metrics strategy for spend conversion of MQL to SQLs


Qualifications/Requirements:
  • Bachelor’s degree in Business, Marketing, or related field of study
  • Minimum of 10 years of related software experience within the industrial B2B market with proven track record of developing, driving and implementing Marketing strategies.
  • Minimum 6 years’ experience leading a team and influencing in a globally matrix environment.
  • Minimum 2 years’ experience leading the Marketing function for a global company, business unit or large division in a B2B environment.

Eligibility Requirements:

  • GE will only employ those who are legally authorized to work in the United States for this opening. We will not sponsor individuals for employment visas, now or in the future, for this role.
  • Ability and willingness to travel, as required.
  • Must be willing to work in the San Ramon, CA office


Desired Characteristics:
  • Master’s degree or MBA

  • A P&L mindset and experience running a P&L
  • Self-directed with a proven ability to work in a fast paced, highly adaptive and agile environment
  • Strong knowledge of Industrial IoT and predictive analytics technologies
  • Demonstrated understanding and appreciation for software within the industrial B2B market.
  • Self-directed with a proven ability to work in a fast paced, highly adaptive and agile environment
  • High-energy with a passion for working in a global matrix organization across diverse teams and cultures.
  • Strong verbal presentation and written communication skills.
  • Strong aptitude for teaching, coaching and mentoring.

#DTR



Locations: United States; California; San Ramon

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion​ of a background investigation and drug screen.


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