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Product Marketing Leader- MI

  • GE Healthcare
  • Experienced
  • Posted 11/29/2017 8:49:25 PM
  • 3036095
  • Job Function: Marketing
  • Business Segment: Healthcare Imaging
Location(s): China; BeiJing, ShangHai; Beijing,Shanghai


About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

Essential Responsibilities:
Position Summary
 Works with various stake holders, acts as bridge between Global upstream and local Modality team in terms of product and market information communication
 Dual roles working with front line…product support and take lead on strategy development & execution. Accountable for Top Line sales and CM% target & market share for specific product line
 Marketing function
 Reports to Product Marketing Manager
Primary Responsibilities:
 Is responsible for MI product or product family as a product expert, including all the aspects about the product: functionality, configurations, specifications, clinical applications, engineering etc.
 Maintains close connections with Global Modality Team to get the most updated product information, including specifications, catalogues, selling points and sales tools to China and quickly update the front line forces
 Develops product marketing plan to help the front line team to sell the product in China, including a set of materials and series events, base on market segmentation and target customer groups, and lead to execute it
 Maintains close and authentic relationship with national luminaries in China to get the customer voice, understand trend of the healthcare industry, build GE speakers
 Collects, analyses, reports with recommendations those marketing information including competitors products and marketing activities, market share, competition and customer buying behaviors
 Is responsible for marketing promotion events plan and execution, in a country level; such as new product launch, seminars, opening ceremony, forums etc.

Qualifications/Requirements:
Qualifications Required:
 BS Degree in Marketing or Science.
 5 plus years experience managing technical products in related markets.
 Superior communication and business skills.
 Must have strong technical writing abilities.
 In depth knowledge of both the technologies and the markets for assigned business segment.
 Ability to articulate strategy and market impact of responsible products to customers, field organization, and product entities.
 Must be able to communicate effectively on technical, product, and management issues at all levels.
 Must have a demonstrated ability to successfully lead, motivate and influence others.
 Ability to travel domestically and internationally.
 Demonstrated ability to make sound business decisions including various cost benefit tradeoffs projections, etc.

Desired Characteristics:
 Experience in municipal and/or environmental markets a plus.
 Proven ability to lead a cross functional team in a matrix reporting environment
 Demonstrated ability and success with market research tools and approaches.

Locations: China; BeiJing, ShangHai; Beijing,Shanghai

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.


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