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Clinical Marketing Leader

  • GE Healthcare
  • Experienced
  • Posted 12/7/2017 7:49:00 AM
  • 3031914
  • Job Function: Marketing
  • Business Segment: Healthcare Imaging
Location(s): Brazil; São Paulo, Rio de Janeiro


About Us:
GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.


Role Summary:
This is a Clinical Marketing Leader position for GE Healthcare


Essential Responsibilities:
  • Manage product-specific KOLs, demo programs, reference sites and show sites into Interventional Install
    base community
  • Lead regional training for service application teams
  • Generate evidences within GE Interventional customers such as great images, white papers, image
    acquisition comparisons, etc
  • Monitor region clinical/industry trends, customer unmet needs, buying cycles, personas and
    economic drivers
  • Generate region excitement for new offerings & gather clinical/economic evidence to accelerate
    customer adoption
  • Develop & test value propositions with local customers
  • Provide clinical applications support for support strategic deals, customer collaborations and
    key customer events
  • Collaborate with global applications team to deliver the right marketing materials, training and
    sales tools to effectively position NPIs and IB programs
support Interventional product marketing manager delivering training and supplying the product specialist with product and marketing information.


  • Qualifications/Requirements:
    • Bachelor’s Degree in Radiology, Clinical areas for Interventional and/or, Engineering, Physicians. or related field of study
    • Minimum of 5-10 years in positions related to Interventional with a combination of clinical support
      experience
    • Healthcare industry/product/services acumen
    • Excellent communicator
    • Fluent in English


    Desired Characteristics:
    • MBA or Master's degree in Clinical area or Marketing.
    • Previous experience with NPI and product development processes
    • Previous experience with product portfolio and customer base


    Locations: Brazil; São Paulo, Rio de Janeiro

    GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.


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