Business Segment: Healthcare Sustainable Solutions
Location(s): Algeria, Cote d'Ivoire, Egypt, Kenya, Nigeria, South Africa; Johannesburg
About Us: GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
Role Summary: This role is responsible for supporting the Africa Advertising and Promotions Business Partners and Africa Field Marketing Manager in the development and implementation of Ad and Promotion strategies, leveraging advertising, exhibits, collaterals/sales tools production and digital communications platforms. This role coordinates with Venders and internal Shared Services to develop and execute programs to deliver on marketing objectives.
Managing offline & online customer engagement platforms e.g. Africa.gehealthcare.com, social media handles etc., in-person events, promotions, campaigns, online events, newsletters, etc.
Develop a locally relevant content strategy to drive engagement through offline and online channels including blogs, customer references, creative assets, videos, infographics, etc.
Owning the execution & deliverables for tier one in-person events in Africa in partnership with Events & Exhibitions team
Managing marketing partners e.g. media agencies, creative agencies, internal shared services e.g. MECH etc.
Leading digital support efforts for other departments and encourage strong collaboration and teamwork to execute cross-departmental initiatives
Executing tactics for building traffic and growing supporter base through online media and SEO
Demonstrating creativity, out-of-the-box thinking and resourcefulness in leading team to meet ambitious growth goals
Ensures compliance of all Ad & Promo materials
Evaluates programs and reports their performance to marketing
Liaises with Communications team globally (PR & Org Comm)
Continually evaluating processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force
Fluent in French & English preferred
Strong digital background
Must have valid authorization to work full-time without any restriction in the role’s location
Bachelor’s Degree in Marketing, Business Administration, Communications or related field
7+ years of experience in advertising or marketing communications or related field
Proven ability to motivate and work effectively with diverse, cross-functional global teams, multiple levels (including executive level) and outside vendors
Ability to influence, make recommendations and drive change at all levels of the company
Excellent interpersonal and communication skills
Proven track record of delivery to tight budgets and timelines
Strong analytical and process skills
Experience and success developing and implementing integrated marketing campaigns with measurable result
Excellent knowledge of integrated communications strategy and the Marketing Mix (Print, Digital, Events)
Communications/campaign project management
Inclusive leadership style
Healthcare product/industry acumen
In-depth knowledge of product offerings and commercial processes
Innovation – develop new ideas through collaboration and execute on creative ideas
Locations: Algeria, Cote d'Ivoire, Egypt, Kenya, Nigeria, South Africa; Johannesburg
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