Location(s): United States; Massachusetts; Marlborough
About Us: GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
There is no other life sciences company quite like GE Healthcare Life Sciences. A $5 billion business with more than 11,000 individuals in over 100 countries, we are at work enabling a new era in medicine. For more than 60 years, GE Healthcare Life Sciences has globally supported the development and use of new therapies, helping accelerate the journey from biological understanding to clinical therapy. GE Healthcare Life Sciences works with cutting edge technology enabling and advancing the discovery, diagnosis and medical treatments of the present and the future. We are accelerating biology to cell therapy in ways no other company can.
Learn More About Careers at GE Healthcare – Life Sciences GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Role Summary: This role supports the Life Sciences business by connecting with Marketing to develop and drive integrated, marketing communications strategies for region or product marketing programs, leveraging advertising, exhibits, collateral/sales tools production and digital communications platforms. This position will work across the marketing and shared services organization to leverage the business’ content marketing strategy and deliver marketing campaigns.
Essential Responsibilities: This role coordinates with internal shared services as well as external resources to develop and execute content-rich campaigns that deliver on marketing objectives. This position evaluates program performance including a seamless and integrated program roll-out for defined geography in line with the Marketing Plan.
Responsibilities include (but are not limited to):
Develops strategic marketing communication, digital and content marketing plans
Identifies proper Expert and Shared Service resources to leverage and ensure teams are fully briefed and engaged to deliver on objectives
Manage campaign development, timelines and budgets
Ensures compliance of all Ad & Promo materials by managing the content approval process
Evaluates programs and reports their performance
Shares lessons learned across the team using established global processes
Responsible for media strategy development
Works with marketing leaders to establish Ad & Promo Budget
Liaises with Communications team globally
Continually evaluates processes and strategies to optimize the effectiveness of programs and tools designed for both the customer and sales force
Ensures consistency of approach and integration of best practices to help meet marketing objectives globally and in regions
Leverages new channels or techniques and identifies unique, attention getting strategies to meet program objectives
Quality Specific Goals:
Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
Complete all planned Quality & Compliance training within the defined deadlines
Identify and report any quality or compliance concerns and take immediate corrective action as required
Bachelor’s Degree in Marketing, Communications or related field
5 plus years of experience in content marketing, digital marketing, marketing communications or related field
Proven ability to motivate and work effectively with diverse, cross-functional global teams at multiple levels (including executive level) and outside vendors
Ability to influence, make recommendations and drive change at all levels of the company
Excellent interpersonal and communication skills
Proven track record of delivery to tight budgets and timelines
Strong analytical and process skills
Excellent knowledge of integrated communications strategy and the marketing mix (print, digital, events)
Experience with marketing automation, content management and CRM tools
We are in the process of transitioning to an improved job application system and in the interim we are operating with two systems. Have your Job ID ready (from the email you received when you applied) to log in and check your application status.
Click the appropriate button. If you don't know your job ID, you can still check your status: use both buttons.