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Field Marketing Leader - Upstream

  • GE Healthcare
  • Experienced
  • Posted 11/13/2017 9:51:55 AM
  • 3018085
  • Job Function: Marketing
  • Business Segment: Healthcare Life Sciences
Location(s): United States; Massachusetts; Marlborough


About Us:
GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.



There is no other life sciences company quite like GE Healthcare Life Sciences. A $5 billion business with
more than 11,000 individuals in over 100 countries, we are at work enabling a new era in medicine. For
more than 60 years, GE Healthcare Life Sciences has globally supported the development and use of new therapies, helping accelerate the journey from biological understanding to clinical therapy. GE Healthcare Life Sciences works with cutting edge technology enabling and advancing the discovery, diagnosis and medical treatments of the present and the future. We are accelerating biology to cell therapy in ways no other company can.


Follow us on Facebook and Twitter and watch our discoveries in action on our YouTube channel.


Learn More About GE Healthcare – Life Sciences


Learn More About Careers at GE Healthcare –
Life Sciences

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
Field Marketers are market and segment experts responsible for planning, organizing and
executing programs that either will generate new opportunities or advance existing ones while
working in partnership with sales and product teams. Field marketers will focus on a specific
product set or customer application, and will also support of wider programs and
activities.



Essential Responsibilities:
Key responsibilities include (but are not limited to):

  • Captures customer insights and conducts win/loss analysis: develops hypotheses on the GTM
    strategy and commercialization plan in the region, aligned with sales funnel and sales related
    metrics (conversion rates, customer retention etc.)
  • Integrated Regional Marketing Plan: leads the development of the annual marketing activation
    plan that ensures the execution of coherent and impactful campaigns
  • Is a regional leader for the Upstream Bioprocessing business and provides global marketing
    market segment and application insights. Initiates regionalized marketing materials, as needed,
    based on global messaging and positioning guidelines.
  • Commercial activation support: develops and executes marketing programs aligned with global
    marketing initiatives and regional commercial strategy
  • Installed Based Marketing: leads install base marketing programs to increase share of wallet,
    drive retention & Customer loyalty
  • Demand Creation & Funnel Acceleration: responsible for the development and execution of
    demand creation & funnel acceleration tactics. These support product and solution commercial
    launch plans and install base marketing initiatives
  • Outbound and inbound marketing (events, direct marketing, email marketing etc.) and prepare
    all channels to support those programs
    Bonus Target Information - Country US Bonus Target Information - IFG GE Healthcare
    Daily Work Schedule - Friday 8 Daily Work Schedule - Monday 8
    Daily Work Schedule - Saturday 0 Daily Work Schedule - Sunday 0
    Daily Work Schedule - Thursday 8 Daily Work Schedule - Tuesday 8
    Daily Work Schedule - Wednesday 8
  • Measures effectiveness of all relevant marketing activity in the region
  • Sales Enablement: ensures that the sales teams are properly trained and equipped with the
    right materials and tools required for the execution of growth strategies

Quality Specific Goals:

  • Aware of and complies with the GEHC Quality Manual, Quality Management System, Quality
    Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job
    type/position.
  • Completes all planned Quality & Compliance training within the defined deadlines.
  • Identifies and reports any quality or compliance concerns and take immediate corrective action
    as required.
  • Responsible for ensuring legal and regulatory approval of all marketing communications prior
    to external release


Qualifications/Requirements:

  • Minimum 5 years’ experience in marketing, product marketing or related field in high
    technology markets
  • Team oriented – ability to motivate and work well with diverse, cross-functional teams
  • Influencing skills – ability to motivate individuals and demonstrate organizational influence,
    both within GE and with our channel partners
  • Willingness and ability to travel within U.S and Canada and occasionally Europe.
  • Excellent oral and written communications skills. Capable and comfortable with telephone and
    video conference presenting.
  • Strong analytical and process skills


Desired Characteristics:

  • MBA or Master’s degree in Marketing, Business Administration or related field
  • 8+ years’ experience in marketing, product marketing or related field
  • Knowledge of adjacent markets i.e. applied segments, diagnostics and customer applications
  • Experience in a commercial environment. For example; sales, key account management, sales
    management, marketing, scientific support and/or training.
  • Strong time management, organizational, and administrative skills.
  • Willingness and ability to take on additional responsibilities and undertake challenging tasks
    and/or global projects.
  • Demonstrated ability to energize, develop, and build rapport at all levels within an organization.
  • A high degree of self-motivation.
  • Standard computer skills-experience in Microsoft Word, Excel, PowerPoint, Outlook or
    equivalents.


Locations: United States; Massachusetts; Marlborough

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion​ of a background investigation and drug screen.


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