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Digital Product Marketing Leader

  • Current & GE Lighting
  • Experienced
  • Posted 11/6/2017 3:50:41 PM
  • 3020202
  • Job Function: Marketing
  • Business Segment: Current & Lighting Current Powered by GE
Location(s): United States; California, Massachusetts, Ohio; San Ramon, Boston, Cleveland


About Us:

Current is a first-of-its-kind energy company designed to meet the unique needs of a wide range of Commercial & Industrial, municipal and utility customers. It brings together capabilities including LED lighting and Solar technologies, along with new financing and software solutions to offer integrated energy solutions aimed at delivering increased reliability, efficiency and profitability.

Join us and you’ll find yourself in a dynamic atmosphere working with the most talented people in the industry in an open, developmental environment with abundant opportunities to learn, grow and advance within the organization.

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
The Current, powered by GE Digital Product Marketing Leader is a critical role to help shape the future of our digital solution. The successful candidate will partner with our digital product management and technology teams, sales, and the broader marketing function to drive business growth through adoption of our digital solutions.

Essential Responsibilities:

Key Responsibilities Include :


  • Develop a deep understanding of our environment (edge & sensor network, AllSites Application, and Partner business productive applications), including marketing size, competitive positioning, price dynamics, distribution channel, and promotional opportunities
  • Responsible for driving and meeting key business KPI; digital attach rates, digital margins, and business productive portfolio expansion
  • Create and implement an innovative go-to-market strategy to increase penetration and assess new markets, including selecting target markets, recommending new products, establishing plans for product promotion
  • Develop and improve customer Value Propositions and other sales enablement tools for all digital products (e.g. demos, collateral, product specs, training material)
  • Drive development of research, customer insights & feedback, and competitive intelligence to differentiate Current in the market place and inform product roadmap
  • Analyze commercial terms of existing products and provide recommendations
  • Capture emerging trends and facilitate the development of corresponding strategies that translate insights into opportunities
  • Utilize Voice of Customer (VOC) to develop customer-centric messaging, enable sales, and drive revenue for the business
  • Lead ISV partnership team focused on the identification of strategic application partners; from onboarding through commercialization
  • Grow partner app eco-system consistent with tech/product strategy and readiness of sensor and wireless network, solution, preparation of GTM sales and marketing support documentation, and ongoing management of partner sales channel and as part of Current bundled solution sale
  • PLEASE NOTE : Work location listed is San Ramon, CA. However, other US location may be considered for this position. Such as Boston, MA or Cleveland, OH

  • Note: Hiring manager role is currently vacant. However the position is currently posted and will be filling shortly

    Qualifications/Requirements:

  • Bachelor’s Degree in business, technology or related discipline from an accredited university or college
  • Minimum of 5 years of relevant marketing experience

    Desired Characteristics:

  • 5 years of Lighting, Digital, Building / Energy Management (Intelligent Environments), and / or business productivity industry experience
  • Experience leading a team
  • Experience in solution marketing and selling - hardware and software solutions
  • Experience working in a start-up or entrepreneurial environment
  • Ability to influence others to promote cross-functional success; translating customer needs to actions
  • Demonstrated ability to lead in a matrix environment
  • Strong executive presence and demonstrated ability to communicate with, influence and build strong relationships at multiple levels both internal and external to GE


    GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.



    Locations: United States; California, Massachusetts, Ohio; San Ramon, Boston, Cleveland

    GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

    GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion​ of a background investigation and drug screen.


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