About Us: GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
Role Summary: Description:
The Digital Campaign Specialist is responsible for developing and delivering campaigns within Marketo based on regional objectives. The Digital Campaign Specialist contributes to the implementation of the digital communications and marketing plans for the EGM and Africa regions. The role reports to the Digital Marketing COE leader and has a dotted line to the EGM and Africa Ad and Promo Business Leader(s).
• Create campaigns within Marketo to support regional NPI’s, growth initiatives and any other customer-facing advertising. • Provide timely reporting on campaigns by coordinating with the Global Digital Analytics team. • Contribute and generate new ideas for the development of new ways to leverage marketing automation to create Customer Engagement Journeys. • Act as an evangelist for the power of marketing automation in driving revenue and increasing Marketing ROI • Provide education as needed to marketers on how to self-serve and generate their own simple campaigns • Work with Digital Marketing COE and agency to ensure all prospect behavior captured in Marketo.
1. 3+ years of hands-on experience using Marketo or other marketing automation platform 2. Ability to interact with and work with multiple functions/stakeholders 3. Team oriented – collaborates with others to solve business problems 4. Strong written & oral communication skills
Desired Characteristics: Strongly desired: 1. Previous experience with digital marketing tools and tactics
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