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Aviation Partner Market & Strategy Director

  • GE Aviation
  • Experienced
  • Posted 10/31/2017 4:51:00 PM
  • 3013630
  • Job Function: Business Development
  • Business Segment: Aviation Digital
Location(s): United States; District of Columbia; Washington


About Us:

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with GE Aviation!
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
This role is responsible for developing and executing competitive intelligence programs including customer advisory boards, VOC best practice deployment, and other primary techniques to identify and develop differentiated opportunities for the company with both internal and external partners / resources.

Essential Responsibilities:

Responsibilities include close engagement with P&L’s to develop & deploy deep insights in the Aviation Software and Analytics market space. This role will integrate and develop processes that meet business needs across the organization, manage complex issues within the Aviation Software & Analytics eco-system, be involved in long-term planning, and contribute to the overall Go-to-Market strategy. Use the information gathered to support corporate and marketing strategy, product / solution marketing and management, customer experience, and sales enablement.

Other responsibilities will include, but are not limited to:


  • Provide actionable, fact-based intelligence and insight that align with objectives, goals and business decisions
  • Develop surveys, interviews, focus group guides and usability studies that can be conducted with either external partners or internal constituents
  • Select vendors and manage projects outsourced to third-party suppliers of primary and secondary research
  • Conduct market sizing / opportunity studies to identify new growth markets and segments
  • Establish “early warning” system for key audiences that identifies new market forces, new regulations and competitive landscape changes
  • Develop mechanisms to deliver information, including comparison grids, competitive profiles / snapshots and dashboards
  • Develop and maintain weekly or biweekly “MI bulletin” with specific KPIs and metrics for executives
  • Develop value proposition(s) for various Aviation Partners such as System integrator, Independent software vendors, re-sellers, data providers, etc.
  • Coordinate and collaborate with product management, marketing, and commercial teams to develop go-to-market plans that identify opportunities and growth strategies across geographies, vertical industries, channels, use cases, and market segments
  • Adopt and institutionalize standard analysis and assessment models

    Qualifications/Requirements:

    Basic Qualifications:

  • Bachelor’s degree from an accredited university or college
  • Minimum of 7 years of experience in product marketing, development or commercialization

    Eligibility Requirements:

  • Ability to travel 25% is required
  • Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. (Unrestricted work authorization in the US.)

    Desired Characteristics:
  • MBA or Master degree from an accredited university or college
  • Minimum of 7-10 additional years of experience in product marketing, development or commercialization
  • 5-9 years sales or marketing experience within aviation industry
  • Strong Quantitative & Analytical rigor – ability to understand what matters, and impact to business
  • Demonstrated achievement & leadership in commercial and/or marketing roles
  • Clear-thinker, good listener, externally focused, problem-solver
  • The individual should have experiences in commercial model development and provide commercial insights to the team
  • Strong organizational skills
  • Interpersonal skills with ability to embrace & drive change
  • Knowledge of aviation landscape & trends
  • Practical understanding of current and emerging industry trends and customer economics
  • Excellent written and verbal communication skills, including the ability to easily convey concepts to peers, customers and global teams

    #DTR

    Why join one great company when you can join many? We are more than 280,000 people with jobs that range from biochemist to finance specialist to wind energy engineer. We’re passionate about making life better with new ideas and technologies. We’re diverse, supporting our communities in more than 140 countries. Experience personal growth and competency development as part of the GE team. Around the world, we are helping build the healthcare, transportation and aviation of the new century.

    At GE Aviation, we are imagination at work. Whether we’re manufacturing components for our GEnx engines or driving innovation in fuel and noise reduction, the GE Aviation teams are dedicated to turning imaginative ideas into advances in aviation that solve some of the world’s toughest problems. Join us and you’ll find yourself in a dynamic environment where our ongoing, substantial investment in research and development keeps us moving forward and looking ahead. Here you’ll work collaboratively and across functions with the highest caliber talent, utilizing cutting-edge technology and processes. Whether it’s the next generation of ecomagination products or the future of aircraft engines, we’ve got the state-of-the-art resources to make those innovations a reality. If you’re passionate about aviation and looking for a career rich with challenges and unlimited opportunities for growth and advancement, then join GE in reengineering the sky through aviation innovations that will impact the globe for generations to come.



    To stay connected with exciting news and the latest job opportunities from GE businesses, follow us on twitter: @geconnections



    Locations: United States; District of Columbia; Washington

    GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

    GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion​ of a background investigation and drug screen.


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