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Marketing Automation Developer- Marketo

  • GE Global Operations
  • Experienced
  • Posted 6/23/2017 2:52:29 PM
  • 2935651
  • Job Function: Marketing
  • Business Segment: Global Operations Commercial
Location(s): United States; Ohio; Cincinnati


About Us:
Global Operations is GE’s multi-functional shared services. We operate worldwide, transfer knowledge and
work with every GE business to make our company simpler, better and more customer-focused. Our culture
promotes innovation, knowledge sharing, and collaboration in an open office environment that has leaders
both sitting and working alongside their team. We’re looking for entrepreneurial problem-solvers who are
passionate about exploring new, efficient ways of working, while gaining exposure across multiple industries.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Role Summary:
As a Marketing Automation Developer you need to understand how to accelerate growth by creating scalable marketing programs through automation. You have a passion for operational efficiency and thrive on driving revenue through automation, create platform independent HTML/CSS templates optimized for deliverability.

Essential Responsibilities:
  • Deep understanding of Marketo campaign setup, optimization, and development
  • Technical setup of marketing campaigns
  • Administrate marketing automation platform connected to a CRM system
  • Deliver reports and develop dashboards for campaign tracking and attribution
  • Develop optimized HTML landing pages for mobile/desk top viewing
  • Create the HTML templates & necessary development work to handle email campaign launches through Market


Qualifications/Requirements:
  • Bachelors degree from an accredited college or university (or high school diploma or equivalent with 5+ years of experience in marketing and marketing automation)
  • Marketo certified expert
  • Minimum 2+ years of experience creating reports in Marketo and Salesforce and using HTML emails and landing page layout in Marketo


Desired Characteristics:
  • Advanced MS Office and Salesforce skills
  • Solid experience with marketing automation / email service provider or tool (Marketo preferred)
  • Solid understanding of workflow processes and systems to optimize marketing and sales productivity
  • Ability to work cooperatively across departments
  • Understanding of modern marketing
  • Strong knowledge of marketing automation / email marketing best practices
  • Demonstrated analytical skills and the ability to think outside of the box
  • Able to meet deliverables and drive your work to completion within specified timelines
  • Demonstrated project management skills, excellent communication skills and be comfortable working in a fast-paced environment


Locations: United States; Ohio; Cincinnati

GE offers a great work environment, professional development, challenging careers, and competitive compensation.  GE is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion​ of a background investigation and drug screen.


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