About Us: GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.
Role Summary: Plan, coordinate and manage all marketing elements for the responsible customer segments including market understanding, marketing plan development, formulating a targeted value proposition and tailoring the marketing mix for the segment. Create and implement marketing strategies for the responsible brands.
Essential Responsibilities: • Understanding market threats and opportunities, market trends / customer insights and competition • Developing marketing strategies and the tactical solutions for the responsible segments / brands by smartly applying segmentation, targeting and positioning • Prioritizing customer segment and product portfolio for driving business growth • Creating and implementing marketing plans through internal training, customer education, society collaboration, key account engagement projects • Aligning resources (MPS, R&D, central marketing, Medical, MarComm, PR, etc.) • Developing and maintaining key opinion leaders (KOL) pool • Managing budget for promotional activities and travels • Owning business of the responsible brands / segment through business reviews, key account involvement, performance monitoring and utilization of programs • Product life cycle management
Qualifications/Requirements: • Bachelor’s Degree or above in clinical, radiology or medical imaging related major • 3+ years’ experience in marketing, product marketing or related field • Excellent communications / influencing skills • Strong analytical and process skills • Strong PowerPoint and presentation skills • High proficiency in English to support global communication
Desired Characteristics: • Proven performance track record • Medical imaging product / industry acumen • MBA or Master’s degree in Marketing or related field
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